li-do (Laboratore Innocenti Design Office) is an Italian design consultancy for industrial design.

photo Diego Diaz


Ilaria Innocenti and Giorgio Laboratore are the founders of li-do. They come from different project experiences yet sharing a love for design and visual arts. Ilaria’s approach comes from interior design education with a strong visual culture. Giorgio’s approach comes from industrial design, combined with a deep knowledge of materials and production processes.

Since 2014 they work together developing researches, art directions, product and interior designs. Focused on contemporary languages and attracted by object’s evocative and emotional features, they offer a tailor-made approach to the companies they work with, dealing with product and interior but also with images, textiles, exhibitions and everything that can be imagined and designed. 

ilaria innocenti
photo Fabrizio Polla Mattiot

giorgio laboratore
photo Fabrizio Polla Mattiot



Always researching new products and materials to deal with, we get inspired from evocative features, looking also at the making process. We design products and interiors framing a specific surround with a true love for decoration and narrative. We constantly aim for an original point of view in order to make desirable and meaningful projects.

Art Direction

We research and select market trends, writing product briefings and teaming up with designers in order to develop future products. We act as a connection between marketing, sales, engineering, and purchasing departments. We constantly refresh company catalogue in order to maintain colours and materials up to date and to spot new sales opportunity.


We bring technological know-how to our clients, developing feasible projects in terms of costs and innovation, constantly dealing also with suppliers needs. We research new production technologies both craft and industrial supporting our clients trough early steps of prototyping until first serie production.


li-do / Laboratore Innocenti Design Office


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