incipit art direction by studio lido laboratore innocenti design office
Incipit

a lab from idea to market

year: 2014-2016

Incipit (the beginning in Latin) is a Milan-based creative lab and business whose aim is to nurture young talent, share skills and business acumen, and promote young designers. It manufactures and distributes its products (home accessories with simple and harmonious shapes – lamps, trays, clocks, vases, mirrors, all made with natural materials) through traditional sales channels (showroom, temporary shops…), e-commerce platforms and crowdfunding. Incipit is also a meeting platform for young designers where to start their adventure and where they can keep updated through networking with the community and share ideas and advices with the new comers

Studio Lido was responsible for leading art direction and product development, curating it from general guidelines to detailed duties as exhibition and display designs or executive plans for suppliers.

www.incipitlab.com

inicipit catalogue art direction by studio lido laboratore innocenti design office

Communication direction developing and supervising photo shootings for company’s catalogue and other marketing and sales tools.

Exhibition design for trade fairs and other marketing events such as  Maison Object and Milan Design Week

inicipit trend analysis by studio lido laboratore innocenti design office

Collection planning and analysis in order to match market trends. Developing prototypes and focusing on collection’s key items, both in terms of image and sales.

inicipit product research and development by studio lido laboratore innocenti design office

Product development by technical and executive solutions teaming up with suppliers in order to realise prototypes until first pre-serie.

incipit art direction by studio lido laboratore innocenti design office

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